Pourquoi visiter ?

Why visit?
Meet our experts and make your projects a reality!
Whether you're a brand, a chain, a franchise or an agency, you all share the same objective: to enhance your brand image, capture attention at the point of sale and create impactful customer experiences.

The point-of-sale is not simply a place for transactions: it's becoming a genuine space for engagement and a powerful lever of influence. Faced with changing consumer expectations, brands need to rethink their marketing strategy by adopting local, responsible and innovative solutions, to be found at C!Brand.
Nearly 200 exhibitors will be present
Who's exhibiting? Experts who help shape the point-of-sale experience and brand identity. 

  • Manufacturers, service providers and suppliers
  • Fitters, designers
  • Consulting agencies
  • Printers
  • Media object retailers
  • Event providers

2 days to exchange ideas with the main players in the market and discover their latest innovations.

Boost your brand's image with the best solutions on the market!

Print communication
Packaging & Labels
Signage
Covering
Promotional objects
Promotional textiles
Events
Furnishings & Decoration

30 free conferences

Decode the trends!
Plenary sessions, roundtables and workshops dedicated to use cases to explore sustainable, high-performance and innovative solutions. 

A program designed to help brands and retailers meet the challenges of retail, point-of-sale marketing and brand universe deployment. Let our experts inspire you!

3 major themes:
  • Refounding the way we communicate (#phygital #ROI #experience)
  • Supporting new uses (#usages #cooperation #automation)
  • Imagining more virtuous models (#RSE #circular #relocalization)

Highlights

SHOP! Awards Paris 2026
The 62nd SHOP! Awards Paris will be held at SHOP! Le Salon and C!Brand.

Every year, designers, manufacturers, brands, distributors and partners receive awards for excellence in point-of-sale marketing, in over forty categories (POS, Merchandising, Point-of-Sale Layout and Digitalization, Shopper Activation and Street Marketing). More than just a showcase, it's a high point that highlights the talent, creativity and innovation of an entire industry.

In 2025, 112 projects were presented and judged by a jury of retail experts! Discover the competition >>

CNJE 2026

Organized for over 20 years by the SHOP! France association, the Concours National des Jeunes Espoirs de la PLV is an institutional event for students from leading design and applied arts schools. Each year, a brand sponsors the event and asks the students to respond to a specific customer brief. After several months' work, the models are presented and judged at the show. The future talents of tomorrow are there!

Espace CoverLab

Découvrez CoverLab, l’espace immersif dédié au covering retail et à la vitrophanie sur SHOP! Le Salon et C!Brand. Plongez dans une boutique reconstituée pour explorer en live le potentiel créatif du covering sur mobilier, objets et vitrines. Démonstrations, avant/après, conseils d’experts… Un concentré d’inspiration pour transformer vos points de vente et booster votre identité visuelle. Un espace à ne pas manquer pour repenser le branding in-store, enrichir le storytelling visuel, et booster l'identité de votre point de vente.