C!BRAND 2026
“C” for Communicate. “BRAND” for the brand and its universe. Brand universe and communication are two interdependent notions essential to a company's success. The brand universe is the set of symbolic, emotional and visual elements that define a brand's identity. This identity enables the company to stand out and establish a connection with its target audience.
C!Brand is the trade show dedicated to marketing solutions for the deployment of brand universes. C!Brand offers a complete range of packaging, print communication, media objects, signage, covering and events.
Whether you're a brand, a chain, a franchise or a communications agency, find all the answers you need to bring your marketing strategies to life!
DEDICATED CONTENT 100% BUSINESS & MARKET
Plenary sessions, roundtables and workshops dedicated to use cases: finely-prepared sessions to explore sustainable, high-performance and innovative solutions. A program designed to help brands and retailers meet the challenges of retail, point-of-sale marketing and brand universe deployment!
Round-table discussions with key industry players!
Key events to provide answers to the challenges faced by brands and retailers through 3 main themes:
- Redefining the way we communicate
- Imagining more virtuous production models
- Supporting new uses
Workshops: feedback and case studies
In a short 30-minute format and accompanied by their customers, exhibitors share their best practices and what's at stake for a successful marketing operation! These comprehensive sessions will provide you with a wealth of ideas and the keys to getting started.
Sectors represented
The exhibition areas
Focus on the different areas that will make up the show, offering visitors a rich, clear and dynamic itinerary!
- CONFERENCE AND BUSINESS BAR AREA: The event's central, convivial space for exchanging ideas and gaining a better understanding of market trends.
- ACTIVATION CONSULTANCY & DESIGN AREA: A meeting point for retail activation and design consultancies.
- START-UPS AREA: A village of young companies to showcase their innovations and promote new market entrants.
- COVERING AREA: Personalize an object, a place or a vehicle. Let yourself be carried away by the many solutions offered by covering professionals. From your brand identity to its live realization!
- THE SHOP! AWARDS COMPETITION: Showcase of nominated projects for the 62nd edition of the world's largest retail solutions competition. More than a showcase, it's a meeting place and a source of inspiration for the entire point-of-sale marketing community.
- LE CONCOURS NATIONAL DES JEUNES ESPOIRS DE LA PLV (CNJE): Presentation of POS project mock-ups in response to a partner brand's brief, created by students at design and applied arts schools in France.